---
title: "Survey: Property Management Credentials Increasingly Valued by Multifamily Companies | Visto Blog | News, Events and Product Updates"
description: A recent Multifamily Benchmark Survey revealed that multifamily companies are placing more emphasis on property management credentials.
image: https://blog.gowithvisto.org/hubfs/Imported_Blog_Media/GettyImages-473578058-scaled.jpg
---

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# Survey: Property Management Credentials Increasingly Valued by Multifamily Companies

[Visto Content Team](https://blog.gowithvisto.org/author/vistoblog) /  6 Feb 2020

![](https://blog.gowithvisto.org/hubfs/Imported_Blog_Media/GettyImages-473578058-scaled.jpg)

A recent [Multifamily Benchmark Survey](https://gracehill.com/2019-multifamily-benchmark-training-report/) revealed that multifamily companies are placing more emphasis on industry credentials. More companies report being willing to pay for employees to earn their credentials: 68% vs. 61% last report. There have also been substantial increases in every form of credential recognition, from preference in hiring to pay raises.

![](https://blog.gowithvisto.org/hs-fs/hubfs/Imported_Blog_Media/VistoBlog_Image.png?width=1200&height=630&name=VistoBlog_Image.png)

 **More Recognition of Credentialed Employees**  
In addition to paying for credentials, the survey found increases in credential recognition by employers, including preference in hiring, promotions, and salary increases. 

![](https://blog.gowithvisto.org/hs-fs/hubfs/Imported_Blog_Media/Recognizing.png?width=400&height=282&name=Recognizing.png)

 **Credentialed Employees Provide Significant Benefits to the Employer**  
The increases noted above reflect greater recognition of the benefits credentialed employees offer multifamily companies:

- Reduced Turnover – Credentialed employees tend to stay in the industry longer
- Reduced Risk – The experience and knowledge that come with earning a credential can reduce a company’s risk
- Competitive Advantage – More credentialed employees means a better reputation among customers

 **Most Valued Credentials**  
For the fourth year in a row, [Certified Apartment Manager (CAM)](https://store.gowithvisto.org/collections/credentials/products/cam-online) is the most recognized onsite property management credential. [National Apartment Leasing Professional (NALP)](https://store.gowithvisto.org/collections/credentials/products/nalp-online) and the newly recognized [Certified Apartment Maintenance Technician (CAMT)](https://store.gowithvisto.org/pages/certified-apartment-maintenance-technician-camt) credentials were tied for third place after Certified Property Manager (CPM).

 **Credentials Benefit Employees & Employers**  
Whether you are an individual looking to advance your property management career or a company looking to improve retention and competitive advantage, survey results show credentials are a more important tool than ever! 

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###### Tags

[Training](https://blog.gowithvisto.org/tag/training), [Industry News](https://blog.gowithvisto.org/tag/industry-news), [Credentials](https://blog.gowithvisto.org/tag/credentials)

###### Visto Content Team

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