Why Credentials Matter in Property Management


Doesn’t it feel great when you work hard to accomplish something like earning an industry credential?

Not only do those three (or four) letters behind your name give you a sense of pride, but they tell the world that you know your stuff, and you should be rewarded for it. Earning and maintaining a professional credential sets you above the rest, and companies are certainly recognizing the effort. Here are some reasons why credentials in property management matter:

Industry Credentials are Becoming More Valuable to Property Management Firms

More and more companies are recognizing that hiring and promoting people who have credentials is good for business. A recent survey found that 86% of residential property companies considered credentials such as Certified Apartment Manager (CAM) or National Apartment Leasing Professional (NALP) “very important.”

Employers are experiencing several benefits of hiring credential carrying professionals, including:

  • Reduced Turnover – Credentialed employees tend to stay in the industry longer
  • Reduced Risk – Experience and knowledge that comes with earning a credential can reduce a company’s risk
  • Competitive Advantage – More credentialed employees means a better reputation; a strong selling point for recruitment

Credentials Come in All Shapes and Sizes

Like the saying goes, “it takes a village.” Apartment communities often have a diverse staff with many functions needed to keep the business running smoothly. Property managers, leasing agents, apartment suppliers, and maintenance technicians are all vital to success. Just like there are different job functions, there are also several different credentials available. Visto has you covered no matter your field of expertise.

Earning Credentials Raises Your Earning Potential

So, what does earning a credential get you? It could mean better pay opportunities and career advancement. Grace Hill’s 2018 Multifamily Training Benchmark Report found that many companies reward those who carry industry credentials such as Certified Apartment Manager (CAM), Certified Property Manager (CPM), or National Apartment Leasing Professional (NALP). In fact, many companies (43%) will even pay for your courses needed for a credential. The report also identified how companies recognize credentials:

  • Preference in hiring – 54%
  • Promotions – 32%
  • Do not recognize – 32%
  • Raises – 28%

Earning and maintaining a residential property management industry credential is a win-win for you and your company. Whether you are looking to take your first course, or need Continuing Education Credits (CECs), Visto has the course for you.

Visto Content Team


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