Why Virtual Leasing Is Here to Stay


In today’s time of social distancing, virtual leasing has become an overnight necessity for apartment communities. Fortunately, however, the benefits of this new requirement extend far beyond safety. In fact, virtual leasing is getting such positive results that the practice will likely become a permanent fixture for most companies. Here’s why.

Higher Lead-to-Lease Conversion Rates and Shorter Sales Cycles

Quite simply, virtual leasing gives you the ability to show prospects what they want to see faster, which means increased lead-to-lease conversion rates and decreased sales cycles. Whether you use videos, 3D tours, or live interactive video tours, it’s all about establishing a connection sooner in the process and getting someone efficiently through the leasing cycle. Some communities have seen their lead-to-lease conversion rates double with virtual leasing. 

Easier Pre-Leasing 

Having a pre-recorded virtual tour for every floor plan, ideally, every unit, means you can pre-lease occupied units without ever having to show them. So even when we return to normal operating procedures, video assets will allow you to show currently unavailable units to prospects in an interactive way. Virtual leasing also works well for units that are under construction. In the age of HGTV, people understand construction and want to be a part of the process.

More Effective Advertising

Another benefit of video assets is better email performance. Email campaigns that include video links have been shown to increase conversation rates by 500%. If you’re working with a lead list right now because your physical traffic has dried up, think about putting some videos into your email campaigns to make them more engaging. Have someone from your team physically in front of the camera to humanize the message and get more clicks. The same principle applies to social advertising. A twitter study found that people retain 95% more of an advertising message when it’s conveyed through video. 

To learn more about virtual leasing, check out Visto’s virtual leasing webinars:

And if you’re ready to truly master the leasing process, earn your Certified Apartment Leasing Professional (CALP) certification. Now through June 30, 2021, all credentials are 20% off!

Visto Content Team


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