--- title: Why Virtual Leasing Is Here to Stay | Visto Blog | News, Events and Product Updates description: The benefits of virtual leasing extend far beyond social distancing. image: https://blog.gowithvisto.org/hubfs/Imported_Blog_Media/VistoVirtualLeasing.jpg --- [![Visto Logo](https://blog.gowithvisto.org/hs-fs/hubfs/Visto%20Logo.png?width=127&height=134&name=Visto%20Logo.png "Visto Logo")](https://www.gowithvisto.org) Search toggle - [Blog](https://blog.gowithvisto.org) - [Shop Visto](https://store.gowithvisto.org/) Shop Visto - [Credentials](https://store.gowithvisto.org/collections/credentials) - [CECs](https://store.gowithvisto.org/collections/cecs) - [Buy in Bulk](https://store.gowithvisto.org/collections/bulk-catalog) - [Career Paths](https://store.gowithvisto.org/pages/career-paths) - [Visto Classroom](https://www.gowithvisto.org/account/login) Visto Classroom - [Login](https://www.gowithvisto.org/account/login) - [My Courses](https://store.gowithvisto.org/pages/my-courses) - [Achievements](https://store.gowithvisto.org/pages/achievements) - [Support](https://store.gowithvisto.org/pages/support) [Follow us on Facebook](https://www.facebook.com/gowithvisto/) [Follow us on Twitter](https://www.linkedin.com/company/gowithvisto/) [Follow us on Instagram](https://www.instagram.com/gowithvisto) [![Visto Logo](https://blog.gowithvisto.org/hs-fs/hubfs/Visto%20Logo.png?width=127&height=134&name=Visto%20Logo.png "Visto Logo")](https://www.gowithvisto.org) - [Blog](https://blog.gowithvisto.org) - [Shop Visto](https://store.gowithvisto.org/) Shop Visto - [Credentials](https://store.gowithvisto.org/collections/credentials) - [CECs](https://store.gowithvisto.org/collections/cecs) - [Buy in Bulk](https://store.gowithvisto.org/collections/bulk-catalog) - [Career Paths](https://store.gowithvisto.org/pages/career-paths) - [Visto Classroom](https://www.gowithvisto.org/account/login) Visto Classroom - [Login](https://www.gowithvisto.org/account/login) - [My Courses](https://store.gowithvisto.org/pages/my-courses) - [Achievements](https://store.gowithvisto.org/pages/achievements) - [Support](https://store.gowithvisto.org/pages/support) Search toggle [![Visto Logo](https://blog.gowithvisto.org/hs-fs/hubfs/Visto%20Logo.png?width=169&height=134&name=Visto%20Logo.png "Visto Logo")](https://www.gowithvisto.org) - [Blog](https://blog.gowithvisto.org) - [Shop Visto](https://store.gowithvisto.org/) Shop Visto - [Credentials](https://store.gowithvisto.org/collections/credentials) - [CECs](https://store.gowithvisto.org/collections/cecs) - [Buy in Bulk](https://store.gowithvisto.org/collections/bulk-catalog) - [Career Paths](https://store.gowithvisto.org/pages/career-paths) - [Visto Classroom](https://www.gowithvisto.org/account/login) Visto Classroom - [Login](https://www.gowithvisto.org/account/login) - [My Courses](https://store.gowithvisto.org/pages/my-courses) - [Achievements](https://store.gowithvisto.org/pages/achievements) - [Support](https://store.gowithvisto.org/pages/support) [Follow us on Facebook](https://www.facebook.com/gowithvisto/) [Follow us on Twitter](https://www.linkedin.com/company/gowithvisto/) [Follow us on Instagram](https://www.instagram.com/gowithvisto) Search toggle What are you looking for? Search # Why Virtual Leasing Is Here to Stay [Visto Content Team](https://blog.gowithvisto.org/author/vistoblog) / 13 Apr 2020 ![](https://blog.gowithvisto.org/hubfs/Imported_Blog_Media/VistoVirtualLeasing.jpg) In today’s time of social distancing, virtual leasing has become an overnight necessity for apartment communities. Fortunately, however, the benefits of this new requirement extend far beyond safety. In fact, virtual leasing is getting such positive results that the practice will likely become a permanent fixture for most companies. Here’s why. **Higher Lead-to-Lease Conversion Rates and Shorter Sales Cycles** Quite simply, virtual leasing gives you the ability to show prospects what they want to see faster, which means increased lead-to-lease conversion rates and decreased sales cycles. Whether you use videos, 3D tours, or live interactive video tours, it’s all about establishing a connection sooner in the process and getting someone efficiently through the leasing cycle. Some communities have seen their lead-to-lease conversion rates double with virtual leasing.  **Easier Pre-Leasing**  Having a pre-recorded virtual tour for every floor plan, ideally, every unit, means you can pre-lease occupied units without ever having to show them. So even when we return to normal operating procedures, video assets will allow you to show currently unavailable units to prospects in an interactive way. Virtual leasing also works well for units that are under construction. In the age of HGTV, people understand construction and want to be a part of the process. **More Effective Advertising** Another benefit of video assets is better email performance. Email campaigns that include video links have been shown to increase conversation rates by 500%. If you’re working with a lead list right now because your physical traffic has dried up, think about putting some videos into your email campaigns to make them more engaging. Have someone from your team physically in front of the camera to humanize the message and get more clicks. The same principle applies to social advertising. A twitter study found that people retain 95% more of an advertising message when it’s conveyed through video.  To learn more about virtual leasing, check out Visto’s virtual leasing webinars: - [Virtual Leasing: Essentials for Today’s COVID-19 Environment](https://store.gowithvisto.org/products/virtual-leasing-essentials-for-todays-covid-19-environment?_pos=4&_sid=85185fb64&_ss=r) - [Virtual Leasing: Creating an Authentic Leasing Experience](https://store.gowithvisto.org/products/virtual-leasing-creating-an-authentic-leasing-experience?_pos=1&_sid=85185fb64&_ss=r) - [Virtual Leasing: Training & Assessment](https://store.gowithvisto.org/products/virtual-leasing-training-assessment?_pos=2&_sid=85185fb64&_ss=r) - [Virtual Leasing: Using Technology to Boost Sales](https://store.gowithvisto.org/products/virtual-leasing-using-technology-to-boost-sales?_pos=3&_sid=85185fb64&_ss=r) - [Virtual Leasing: Providing Excellent Service](https://store.gowithvisto.org/products/naa-mini-webinar-virtual-leasing-providing-excellent-service?_pos=5&_sid=85185fb64&_ss=r) And if you’re ready to truly master the leasing process, earn your Certified Apartment Leasing Professional (CALP) certification. Now through June 30, 2021,[all credentials are 20% off!](https://store.gowithvisto.org/pages/visto-lean-in-learn-forward-summer-june?utm_source=content&utm_medium=blog_post_naa&utm_campaign=The-Power-of-Earning-a-NAAEI-credential) ###### Share [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.gowithvisto.org/why-virtual-leasing-is-here-to-stay&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.gowithvisto.org/why-virtual-leasing-is-here-to-stay&utm_medium=social&utm_source=linkedin) [Share on Twitter](https://twitter.com/intent/tweet?original_referer=https://blog.gowithvisto.org/why-virtual-leasing-is-here-to-stay&utm_medium=social&utm_source=twitter&url=https://blog.gowithvisto.org/why-virtual-leasing-is-here-to-stay&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Why%20Virtual%20Leasing%20Is%20Here%20to%20Stay) ###### Tags [COVID-19](https://blog.gowithvisto.org/tag/covid-19), [Credentials](https://blog.gowithvisto.org/tag/credentials) ###### Visto Content Team ## Comments ## Related posts Search [Safely Handling Service Requests During Social Distancing](https://blog.gowithvisto.org/safely-handling-service-requests-during-social-distancing) [Why Credentials Matter: An Interview with Portfolio Manager Chris Lopez](https://blog.gowithvisto.org/why-credentials-matter-an-interview-with-portfolio-manager-chris-lopez) Search [![Visto Logo](https://blog.gowithvisto.org/hs-fs/hubfs/Visto%20Logo%20-%20White.png?width=250&height=80&name=Visto%20Logo%20-%20White.png "Visto Logo")](https://store.gowithvisto.org) --- ![NAAEI + Grace Hill Logo](https://blog.gowithvisto.org/hs-fs/hubfs/GH-NAAEI-GrayscaleLockup.png?width=190&height=60&name=GH-NAAEI-GrayscaleLockup.png "NAAEI + Grace Hill Logo")   Grace Hill and the National Apartment Association Education Institute (NAAEI) teamed up to create Visto — credentials and the industry’s leading online training available on one platform. 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[Follow us on Facebook](https://www.facebook.com/gowithvisto) [Follow us on LinkedIn](https://www.linkedin.com/company/gowithvisto/) [Follow us on Instagram](https://www.instagram.com/gowithvisto/) - [Blog](https://blog.gowithvisto.org) - [Create an Account](https://www.gowithvisto.org/account/login) - [My Visto](https://www.gowithvisto.org/pages/my-courses) - [About Visto](https://www.gowithvisto.org/pages/about) - [Contact Us](https://www.gowithvisto.org/pages/support) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Visto Content Team", "url" : "https://blog.gowithvisto.org/author/vistoblog" }, "dateModified" : "2022-10-13T23:00:23.865Z", "datePublished" : "2020-04-13T18:56:28.000Z", "headline" : "Why Virtual Leasing Is Here to Stay | Visto Blog | News, Events and Product Updates", "image" : [ "https://blog.gowithvisto.org/hubfs/Imported_Blog_Media/VistoVirtualLeasing.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.gowithvisto.org/why-virtual-leasing-is-here-to-stay", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.gowithvisto.org/hubfs/GH%20Logo.png" }, "name" : "Grace Hill" } } ```